IDF (Zahal) Spokesperson Ori Shifrin
Senior Colonel Xueping will be visiting Sderot and areas surrounding the Gaza Strip, as well as various units of the IDF (Zahal). Additionally, he will be presented with the public-relations lessons learnt during the Second Lebanon War and during Operation Cast Lead.
Date: 22/03/2010, 8:34 PM
The Spokesperson of the Chinese Ministry of National Defense and the Chinese Military, Senior Colonel Huang Xueping, arrived in Israel on Sunday (Feb. 21) for a four-day visit, as the personal guest of the IDF (Zahal) Spokesperson, Brig. Gen. Avi Benayahu. The Deputy Chief of the PLA’s Television Network, a Colonel from the News Affairs Bureau of the Chinese Ministry of Defense, will also be accompanying Senior Colonel Huang Xueping.
During their visit, Senior Colonel Huang Xueping and his accompanying staff will hear briefings by professional sources from within the IDF (Zahal) Spokesperson Unit about public-relations work during both routine and emergency times. The Chinese delegation will be presented with the public-relations lessons learnt during the Second Lebanon War and during Operation Cast Lead. Additionally, they will learn about the IDF (Zahal) School for Media’s training system and the integration of spokesmanship and operational planning. Senior Colonel Huang Xueping will present the professional aspects of the Chinese Military’s spokesmanship to his Israeli hosts.
The delegation will visit the city of Sderot and the southern communities surrounding the Gaza Strip in order to understand the public-relations challenges regarding the security situation in the area. The guests will be briefed on the IDF (Zahal) activity in the area by the Commander of the Gaza Division, Brig. Gen. Eyal Eisenberg and on the daily routine of the area by the Mayor of Sderot. The delegation is also due to visit other military units and will be briefed on the IDF (Zahal)’s activity in Judea and Samaria, with an emphasis on the quality of life of the Palestinian population and the media-related issues that are dealt with on a daily basis.
In addition, the members of the Chinese delegation will visit the Army Radio station in Jaffa, the IDF (Zahal) newspaper (Bamahane) and the Home Front Command training base where they will hear about the accomplishments of the Israeli Search and Rescue Aid Delegation in Haiti. Moreover, the delegation will meet with many other Israeli professionals from the public-relations and spokesmanship field.
Senior Colonel Huang Xueping and his staff will visit Jerusalem and tour the Western Wall and the “Yad Vashem” Museum. During his visit in “Yad Vashem” he will place a wreath of flowers in memory of the victims of the Holocaust in an official ceremony.