Lt. Col. Avital Leibovich
The personnel changes follow the recent establishment of the Interactive Media Branch, which manages the IDF (Zahal)’s online presence
Date: 26/02/2013, 11:59 AM Author: Daniel Temkin
Lt. Col. Peter Lerner recently replaced Lt. Col. Avital Leibovich as Head of the IDF (Zahal) Foreign Press Branch. Lt. Col. Leibovich, who had headed the Foreign Press Branch for eight years, recently began her term as the first commander of the IDF (Zahal)’s new Interactive Media Branch.
The Foreign Press Branch works with international media outlets, providing them with access to information about the IDF (Zahal), its activities and the threats it faces. It includes desks devoted to the Arabic-speaking, Russian-speaking, North American, European, and Latin American and Pacific media.
In a farewell letter to the international media, Lt. Col. Leibovich noted the Foreign Press Branch’s progress in recent years, emphasizing its efforts to become increasingly “open and available” to the international media.
“During these years, we have helped you to become more involved in our activities,” she wrote. “We facilitate visits and tours to our outposts, bases, drills and training exercises in our various branches – the Ground Force, Air Force and the Navy as well as in all four Commands. It has become ready and easy for journalists to interact with the Media.”