The new year celebrations always mark the beginning of a change and innovation. People choose to change things about their lives, and set some new goals and to-do lists. We felt that our growing Instagram account needed a little bit of refreshing, and what could be a better time to launch our new Instagram campaign than in January 2013?

Introducing InstaIDF on Instagram

A long walk.

A year full of surprises

Every week this year, we’ll be featuring a new topic on our Instagram account, instaidf. Our photographers will be on the road, travelling around IDF (Zahal) bases and joining training exercises on the lookout for the very best images we can find to share with you on Instagram.

Introducing InstaIDF on Instagram

Rope pulling in the IDF (Zahal).

Hashtag of the week

Want your photo to be featured in the IDF (Zahal) Instagram account? Use our hashtag, #instaidf!

Check  the instaidf account every Saturday for a new infographic, which will introduce a unique hashtag. In order to enter the weekly contest, take a picture that relates to our weekly topic, and tag it using our weekly hashtag. We’ll feature the best one on next week’s infographic.

Introducing InstaIDF on Instagram

The beginning of a journey.