Bridging different countries and cultures, new collections of dazzling hues and mix-and-match patterns designed by Israeli swimwear mavens, due to hit beaches this summer, create the ‘wow’ factor women look for.

In Israeli swimwear, 2012 is the year of color


Gottex “Empress”

By Avigayil Kadesh

What will trendy women be wearing at the beach and poolside this spring and summer? Nobody can answer this question better than Israeli industry leaders Gottex and Diva. These two brands are responsible for pushing I​srael’s annual women’s swimwear exports to about $50 million, selling in fine stores in more than 40 countries.

Both fashion houses combine Israeli design ingenuity with fine Italian fabrics made to order. The products are decidedly upscale, created with stylish durability in mind for a range of ages and body types.

Gottex, America’s top imported swimsuit brand, helped establish beachwear as a fashion category and takes credit for pioneering the use of Spandex and hard-cup swimsuit bras.

In Israeli swimwear, 2012 is the year of color

This Profile suit by Gottex is slimming in all the right places.

“We have a lot of new fabrics, including hand-painted Italian fabrics, and specially developed Lycra [spandex] to control and conceal body contours so that a woman will feel confident her silhouette is slimmed where she needs it,” says Gottex creative director Molly Grad.

Grad says the 2012 collection “is all about color — very bright and flattering colors, beautiful prints, a lot drawn by hand with a beautiful artisan feel to them, and intricate details such as jewelry-like trims.”

In Israeli swimwear, 2012 is the year of color

2012 is all about color, says Gottex creative director Molly Grad 

The judicious use of color can bring out the best features of the female body, she says. “Color placed in significant areas is super bright and flattering, slimming in the right areas. We have lot of florals and decoratives, and some swimsuits with more than 30 eye-popping colors, including flame red, jewel green, cobalt blue and touches of gold that reflect the sun.”