“Media activity is part of the responsibility of the Chief”

תא”ל אבי בניהו. צילום ארכיון: דובר צה”ל

IDF spokesman, Brig. Gen. avi benayahu, concludes a period rife with communication challenges. “Cast” is “feel harpaz Brig. Gen. benayahu” commanders
The space became heroes of youth “. Extended interview

תאריך: 30/01/2011, 17:08    
מחבר: רס”ן שלומית מילר-בוטבול, דוברת זרוע היבשה

The land and people have a very important role in shaping the image of the IDF, they constitute the core of the action, there are qualities of command and technology superiority on the battlefield. Dry wing “getting in” almost every house in Israel with the rookies, reserve training, training etc.

Many conversations I had during my job with my arm and controls
During the past year, heard voices and dilemmas concerning interfaces with the media.
Therefore I decided to settle for professional and honest conversation with those serving in the IDF spokesperson’s role over the past three years, Brig. Gen. avi benayahu.

Communication & relationships

In IDF Brig.-Gen. benayahu, should reflect on as a large army, strong, effective and deterrent that rests on advanced systems driven by commanders and the trust of the public. “We should view the army as a professional enterprise, his state very, mthakr errors and constantly learning and lessons,” says Brig.-Gen. benayahu, “we must also show the army as it really is – body with high organizational culture to be worthy to be the highlight of the Israeli society. A lighthouse that says ‘ look at me and do. “

Brig. Gen. benayahu adds that the army must be viewed as improper with respect and integrity towards his subordinates, as soldiers to their company, machsoriham and their misery. Alongside his military requirements are that temple’s involvement, but rejects the involvement of parents. “To show that the people’s army is not only a war machine, but also a great social body that knows how to learn Hebrew, absorb it, to promote special populations and accompany bereaved families when needed.

In addition, specify general public benayahu that impressed the IDF when he fed not only the media but also his sons and his daughters, returning from home and talk about the impressions.
As well as fathers and brothers who come from reserves and testify to that.

Security institutions such as the Foundation for taking media coverage policies overseas limited classification. What is different in its policy
In front of the media?

“The IDF is different from other organizations, mainly from the intelligence community, the fact that he’s a big body surrounding tens and hundreds of thousands of people, all over the State of Israel, in his conduct before, and must give the public an account of two main topics:

A. What do you do with the public’s money is going to the IDF and the security budget, given that security expenditures in the State of Israel is high and taxing.

B. How do girls and boys to army recruits for more than 60 years, not voluntary but law. This is the understanding that we want to stay in the army’s model
And the reserve army.

Brig. Gen. benayahu believes that the IDF should reflect through the media of issues
Which employers. Security threats among them and to cope, who is commanders, how they trained, how recruits are treated, how to preserve the safety of the soldiers, what they give to the soldiers to wear and eat, how trainers and so on. This is unlike other intelligence bodies and organisations which take another policy that is appropriate for the purpose and function.

Israel has argued that the media years became shallow and more yellow. Is this it?
“There is
The scope of communication, in relation to population is unprecedented. There are several
Dozens of newspapers, national radio and tv, lots of local newspapers, a large number
Of cable tv channels and satellite tv, and of course the wide spaces of the Web-blog and social networks. I think overall the media in Israel is
Good communication and last, a revolution of disillusionment after the Yom Kippur war and she
Conforms to Israeli society and what teenage other fields like environment and others. There is also a technological revolution that is causing more live broadcasts, photos and all the benefits of the Internet, many times for military personnel is a kind of threat. I don’t think the Israeli press is more yellow than a British or Italian press. Sometimes she seems much more responsible. “

According to Brig.-Gen. benayahu, years in which he served as a journalist, war correspondent and speaker led him to the conclusion that the vast majority of journalists engaged in issues of armed forces are responsible in many sources that give them information, often irresponsible way. “I think when it comes to our military reporters, have an interest in
Share the ethical dilemmas and the development direction, “he says,” for days.
Browse them, college course and our national security interests as to professionalize the army not we, but they certainly set the agenda and sometimes affect the face and about economic writings and other writings “.

The arm controls the land approach me with the question why we continue to work with and writings which polls regarding negatively and unfair the IDF and servants. What is your position on the subject?

“We live in a democracy and free press is a very significant element of democracy. The presence of communication as an integral part of our lives is a luxury that not all multicultural society, and we should congratulate, on the assumption that in any military hiding what little citizen’s heart, too. We’re not the military oils, but the newspaper editor, and we need to learn to live with them even when writing critique. We cannot guarantee that we will write positive praise.
And I wouldn’t want to live in a society like this. However, in extreme cases we have witnessed how to act in front of the letter.

” On the IDF to show people not only army war machine “

“Media activity is part of the responsibility of the Chief”

Brig. Gen. avi benayahu

Photographer: Michael schwadron, the IDF spokesperson

  • “Media activity is part of the responsibility of the Chief”

Commanders-modesty and restraint.

Brig. Gen. benayahu believe officer and the Commander of GoC army headquarters and army should know that he belonged to an organization that Israeli society expects of him and examining its magnifying glass and thus the price of his higher error than any body else.
The IDF has to justify his confidence, to be able to admit mistakes and correct them.
To know how to take criticism, to look in the mirror and blame the journalist and the newspaper, although as officers (senior and junior), even reporters do sometimes.

Brig. Gen. benayahu replies to their claim of certain commanders perceive the interviews and stories that accompany as immodest in saying no to the past IDF applies the policy, Chief of general staff Gabi Ashkenazi regarding communication, religion: modest, restrained, speaking from an aunt, calls and background interviews. When the army does a lot more than he, if he reports, he reports what he did rather than what he does. Brig. Gen. benayahu believes that this policy is the right policy, and it is very appreciated by most of the public in the State of Israel. People want the military
Work more, get clearer results and company officials do not go between the tv Studios, and meet the magazine. However, I think דו”צ that the army needs to show the public that her aunt and dosage the qualities of his command.
“I was very happy that after operation cast lead we managed together to view the bone marrow of the divisions, and additional armor, commanders are trained, professional, ethical and people who are educators. The captains became heroes of the youth culture and pushing aside
The heroes of the great ה’אח. “

Another IDF spokesman added that the public recognize the importance of, mainly, the level 48 and Mao, so he can say to himself “worthy son or daughter to be under the leadership of this control. According to Ben-Gurion, when he made “to know whether she allotted to her sons by deserving.” And you cannot do that without interviews.
“I am aware that some field commanders battle course such as public relations and establish that it is a part of responsibility for the image unit, displayed in public, a reception and their desire to volunteer for Division and Corps. It’s part of the role of control and only do it with permission, exercising on the messages, will be preparing to interview and knows the art of standing in front of a camera “.

According to Brig.-Gen. benayahu, the Chief not shared nor fulfill his responsibility also in interviews and working with the media, fearing that such statement or another drop him or hurt his promotion, conquer the eyes to Commander rejects and undo will spend or be there for fear of an accident that hurt his career. “Can you not do תרח”ט or תרג”ד, to ensure that there would be no accident that hurt you, so as not to be interviewed, doesn’t give your part in the field of responsibility and prevent inappropriate statements.

Brig. Gen. benayahu stresses that as should prepare for a workout, too weak to find safety and care, to prepare the case and exercise to meet the safety officer, it should go to the interview, read the messages, see spoken officer, exercise and perform the task.

The watershed: IDF Vinay

According to Brig.-Gen. benayahu, the event known as “gallant” document everything that happened around it indeed caused harm. “examined the matter and really turns in public confidence-which is an amazing place as I’ve ever had in the last ten years – injured injury. I wish this thing would not have happened, but something happened-we need to put things in perspective and explain that this is not the case, IDF troops. and central divisions, the pilots and travel and so on. It should highlight and hope shared work, together with the commanders will be able to overcome the damage it caused and to embark on a new path “.

In times of emergency, we see attempts by journalists to reach the area and location. Does change borders when?

“When trying to position in 2007 when my personal lesson than I saw in the second Lebanon war and fundamental concept of prohibition of entry forbidden reporters to situation in and certainly bachros. As far as Brig. Gen. benayahu, cute and intimate work of command,
You need to stay in the army alone. “So we used, for example, cast, and I ב’עופרת
Hope the army drives below.

With regard to the convening of the IDF spokesperson stated that States have to decide each time though.
“During operation cast lead and the second Lebanon war failed to hide the Conference we’re a small country. Our Conference areas are not in Arizona, but not in the Sahara desert under the window of the kibbutzniks, moshavim and an urban North and South. If necessary, we need to declare a closed military zone to prevent leaking secrets and balance networks and to keep confidence mostly field “. Brig. Gen. benayahu clarifies that this topic is set according to the principles of information security more than a matter of communications and media relations. “If we’re going to make things make sense, the media get it, even if you don’t understand.
Them. If we do irrational things won’t get connection rather than understand them. “

On the one hand, the existence of communications on the battlefield affects reviews
The audience and contributes in providing legitimacy. However, she can manipulate and slow the progress of the troops and to burden them. How do you create the balance?

“Into the core of the battlefield during the past decade, two key areas, and critical to the fate of the campaign. The first is the media, shareholders and its parts. When equipped with broadcast technology and reality in which anyone who is against the troops in the yard, on the second floor or passing vehicles in Lebanon, in Gaza, Judea and Samaria, is equipped with a 3.5-generation is a camera that can communicate audio, stills, video, or text. The other thing is that international law, treaties, legal restrictions
And humanitarian interest. Today’s commanders must be aware of to the camera’s power on the battlefield, the intensity and the fact that it can also hurt you and to serve you if you act right. The nature of the field varies, where threats are changing and media space inside the campaign is “variable.

According to Brig.-Gen. benayahu, beautifully expresses it, Chairman of the Joint Chiefs of staff of the us army, Admiral Michael Len, he said according to the lessons of Iraq and also Chief in Afghanistan because if we write the command operational communications supplement, we write the command operations supplement. “Admiral Len understood the depth of the change in the field and the centrality of communication. The IDF spokesperson unit today, which encompasses hundreds of people, not me or spoken language unit, is combat support force, for all intents and purposes, and it should be professional, trained and equipped. To understand, we’re on our way there. Awareness of change and power is crucial.

However, Brig. Gen. benayahu oppose comparing the policy ב’עופרת policy dobrotit cast the second Lebanon war. This is a different scheme.
He said that operation cast lead operation, with limited goals, strength, and achievements. This make him prepare carefully for tell the second Lebanon war.

Another adds the דו”צ you speak during ‘ operation cast lead ‘ served the army.
Organized, prepared and Maud lessons, and different in terms of organizational culture is changing from the second Lebanon war. “However, the principles that we set cast looks like ב’עופרת is correct for copying and for another campaign, but other strengths. According to the IDF spokesperson, leading principles: Unity, message discipline, one central media, images, affirmative action fibers of the hidden goals of advocacy objectives, in hospitals and in interviews with wounded, coordination with all stakeholders and national advocacy
Heavy social networks.

An organized trip.

According to the IDF spokesperson, the flotilla to Gaza is part of a long campaign, funded, organized, planned and scheduled for IDF and delegitimize its controls, against the State of Israel and the Zionist enterprise. This journey, behind Iran and terrorist standing,
In high volume in the international media, social networks, international courts, or institutions, civil rights organizations and universities in Europe and the u.s. flotilla is another element in this campaign. As far as the IDF spokesperson should understand that when such a flotilla comes away without we foil that diplomatic or other means, we are in a LOSE-LOSE SITUATION mode, and organizers are of WIN-WIN SITUATION. They’re looking for confrontation and the media resonance.
“We must do everything to eliminate the legitimacy of these convoys, thwart them first through diplomatic efforts, diplomats and others.

Another added Brig. Gen. benayahu, because Israel cannot afford the move.
Free non identified by sea to and from the Gaza Strip. He said the Government’s decision to allow more relief goods, as well as the skill of the lessons in the Navy and army. “I’m not sure there won’t be any more land, but I am confident that if we drive right and army, together with our friends around the world-we can meet. We have long years of struggle for our independence as a free and democratic country in the region. We need to be with throughout, with a strong army and dobrotit system, and media propaganda, which is an important part of public diplomacy, as it adjusts to changing realities,
A new battleground, and technological development.

The arm-role

According to Brig.-Gen. benayahu, Mel action in the past three years has a tremendous contribution to strengthening public confidence in his rehabilitation and the second Lebanon war. “When the men return home and tell their families, work places and the media welcomed us to reserve, serious, commanders want from us, we’ve had a mission, not wasted our time, practice, contributed, ntrmano, and we got up, I felt it was serious. This is the best of the IDF spokesman. Even in the areas of exercise and fitness. All these things are important, so important to the awareness of the responsibility that their officers, and to directions of the IDF spokesperson.

To summarize highlights Brig. Gen. benayahu, GoC army headquarters and its role in shaping the image of the IDF believes that if a representative of a large army, strong, and even to keep war and to bring peace.

Translated from Hebrew

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