Viewed: IDF promotional campaign to prevent large-scale kidnapping soldiers.

The campaign, which will focus on the billboards and on social networks, against the cetbrutam of intelligence reports on attempted abduction.

תאריך: 06/05/2012, 19:45    
מחבר: מערכת אתר צה”ל

The IDF leaves today (Sunday) in large-scale publicity campaign focusing on the risk of kidnapping of soldiers, a multi-year program of the IDF formulated late last year.

Campaign background is the cetbrutam of intelligence reports about kidnapping attempts. The concern in the IDF is against kidnapping of soldiers by hitchhiking and operational levels, the patient inside the units.

In light of the threats, as of today, comes in a neat campaign titled “to catch a ride, it can catch you.” The IDF to reach in and the families of the soldiers, even in combat troops and if the soldiers-supporters.

The campaign will focus on billboards that will focus on IDF bases, trains and major streets in cities. He also posted videos on social networks and Web sites.
The campaign lasts for two weeks and a month and a half will resume again. The intention is to develop public debate which will affect families, too. Beyond the advertising campaign, held briefings for commanders and soldiers.

The IDF spokesperson, Brig. Gen. Yoav Mordechai (Foley), noted that “the first years campaign we lead in this area. The aim of the campaign is to inspire a change in driving habits of men, by understanding the risk and either directly by the family environment.

“The main channel where he used new media channels, with the understanding that these are the main channels and make use of them. The campaign will focus on the official Web site of the IDF and IDF’s official channels on Facebook and Twitter.

Translated from Hebrew

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