For the first time in Israel, a national school competition for designing cigarette packs has been declared. This is a joint venture of the Ministry of Health, the Ministry of Education and the Israel Cancer Association
In preparation for the International No Smoking Day, the top for winners have been declared.
The competition is part of the education and public information activities for preventing teenage smoking, which is held throughout the year in the education system and is intended to allow students to take an active part in planning and designing Israel’s future cigarette pack, which designs will help prevent their peers from starting smoking.
All schools in Israel were invited to participate in the contest, encourage by teaching teams in the field of art, school advisers and drug, alcohol and tobacco prevention and leaders.
Teenagers were requested to suggest designs for cigarette packs bearing the brand name "Cigabad", according to the design recommendations of the World Health Organization, and they were given the possibility of choosing the warning message, such as a health, financial, environmental social or other message, and choose the warning itself, such as use of a picture, caricature or other design.
A special panel of judges of the Ministry of Health, the Ministry of Education and the Israel Cancer association rated the various designs according to predefined criteria.
The four winning schools are Keshet School in Ashdod, Andalus Junior High School in Baka al Gharbiye, Branco Weiss Eitan High School at Kibbutz Naan and Ofek School in Ashdod.
The representatives of the four winning schools were invited to show the packs that they designed within the expected activity in Israel’s Knesset to commemorate the No Smoking Day that will be held on June 14, during which discussions will be held on the subject of smoking in the various committees and in the plenum, an exhibition will be held, information stands will be set up and Knesset members and staff will be invited to sign up for smoking withdrawal workshops.
The World Health Organization devotes International No Smoking Day each year to a key subject of global importance. This year the subject of uniform cigarette packs has been chosen.
The uniform cigarette packs policy is similar to the school uniform policy, with all cigarette packs having an identical appearance, a homogeneous green/brown color and without any manufacturer branding or logo marks. The entire pack area, on all sides, is devoted to health warnings that include pictures, information on the content of a cigarette, smoking damage, withdrawal from smoking or other messages.
The only marking that allows for distinctionbetween cigarette packs of different brands is the name of the brand appearing in simple, basic text.
This mode of marking prevents the conveying of advertising messages of the cigarette company through the pack design, prevents misleading messages concerning the risk of cigarettes and intensifies the effect of the health warnings with the aim of reducing the consumption of cigarettes. Another important aspect is that it does not cost the taxpayer anything.
This policy has been successfully implemented for about three and a half years in Australia and has led to an abrupt decrease in smoking rates among teenagers and increased interest in quitting smoking.
The United Kingdom, France and Ireland have adopted similar legislation and many other countries are in various legislative stages for implementing a uniform packs policy.